A philanthropic clothing brand
About us
We founded Gells for two reasons: 1) we wanted to create a business of our own and 2) "gel" our business with our personal commitment to the non-profit world. Based on Ashley's experience in the accessories business, we elected to go with a belt. Why? Necessity.
Belts are important. In fact, they "gel" your outfit together - ha. While we were playing with adult designs, we noticed that our first son (and now his younger brother) was constantly pulling his pants up. Our little guy needed a belt -- many of them in fact. We doubled our efforts and designed a line of kids belts. We wanted them to be durable, yet classic and fun in look. And hopefully, be a conversation starter about the work we do with our Partner Charities.
We hope you appreciate what we are trying to do. Thanks so much for stopping by!
-The Perkins
mission: It's a creative thing
Our mission is to create quality apparel for young and old. In doing so, we hope to create increased awareness for our Partner Charities and the causes they support.
Our Promise
We have selected five charities that have special meaning to us, and devote 5% of every purchase to supporting their causes.
Our partner charities include: the Breast Cancer Alliance, ThanksUSA, National Canine Cancer Foundation, Arthritis National Research Foundation and the Blue Ocean Society.