A philanthropic clothing brand
We founded Gells for two reasons: 1) we wanted to start a business of our own and 2) "gel" our experience in the for-profit world with our personal commitment to the non-profit world. Based on Ashley's experience in the accessories business, we elected to go with a belt. Why? Necessity.
Belts are important. In fact, they "gel" your outfit together - ha. While we were playing with adult designs, we noticed that our first son (and now his younger brother) was constantly pulling his pants up. Our little guy needed a belt -- many of them in fact. We doubled our efforts and designed a line of kids belts. We wanted them to be durable, yet classic and fun in look. And hopefully, be a conversation piece about the work we do with our Partner Charities.
We really wish there was more of an elaborate story behind it, but there isn't. We hope you appreciate what we are trying to do. Thanks so much for stopping by!
We have selected five charities that have special meaning to us, and devote 5% of every purchase to supporting their causes.
Our mission is to deliver high quality apparel that is eye-catching, fun and impactful -- 5% of all sales is donated to our Partner Charities. It is our hope that people "feel good about their look" (on many levels) when wearing our apparel.